The story of Riddell and Football is a story of destiny. Where we come from determines where we are going. It is in our DNA. It is supported by incontrovertible evidence: The basic architecture of every iconic product we see in football today was drawn up and patented by John T. Riddell over 70 years ago. It is our genetic code expressed as innovation. As other forces move the game into the future we respond with substantive innovation. it is our calling. To enhance the player's performance. To enhance the game.